Color Outside the Lines.
Last summer, Crayola launched a makeup line in an effort to reconnect with 18 - 25 year olds. So we took the stance of the not-kids-anymore, whose independence lacks the lame rules they learned as kids. Empowering young people to express their individuality and freedom by coloring on their faces.
AUSTIN ADDY - Silver - Print Magazine (student)
AD: Rena Li
CW: Nina McDermott